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Ferrari Unveils Luce, Its First All-Electric Five-Seater

The luxury automaker has launched the Luce, a four-door electric vehicle with over 1,000 horsepower targeting younger buyers and the Chinese market.

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a close up of a ferrari badge on a red car·Photo: Krzysztof Hepner on Unsplashunsplash

Launch of the Ferrari Luce

Ferrari has unveiled the Luce, the first fully electric vehicle produced by the Italian luxury car manufacturer. The vehicle, designated as Type F222, is a battery-electric mid-size luxury liftback sedan. The car was presented to reporters in Rome this week.

The Luce represents a significant departure from Ferrari's traditional offerings, as it is the first car in the company's history capable of seating five people. The vehicle is priced at $640,000.

Technical Specifications and Design

The Luce is a four-door vehicle featuring a high-performance powertrain that delivers over 1,000 horsepower. Specifically, the car is rated at 1,035 hp. In terms of efficiency and range, the vehicle offers a 500km range.

Design for the Luce was developed with the assistance of LoveFrom, a collective led by former Apple design chief Jony Ive. The resulting styling is described as sleek, with an emphasis on downforce. The interior is designed for high-tech luxury and a "family-friendly" layout to accommodate its five-passenger capacity.

Market Strategy and Context

Ferrari is positioning the Luce to attract a younger clientele and to compete more effectively in the Chinese market. The launch comes at a time when other luxury sports car competitors, including Lamborghini and Porsche, have scaled back their electric vehicle ambitions.

While the vehicle was officially presented to reporters this week, the Luce was first announced during the brand's Capital Markets Day on October 9, 2025. The official announcement of the launch was made via a news release on Sunday, May 25.

Sources (8)Open
  1. 1.Deutsche Welle — Ferrari unveils its first all-electric car, the 4-door Luce
  2. 2.Cnn — Ferrari unveils its first electric car - and it comes with a $640,000 price tag
  3. 3.Dw — Ferrari unveils its first all-electric car, the 4-door Luce
  4. 4.Msn — Ferrari unveils first fully electric four-door Luce with over 1,000 horsepower
  5. 5.Wikipedia — Ferrari Luce - Wikipedia
  6. 6.Usatoday — Ferrari unveils first fully electric car. The internet has thoughts
  7. 7.Robbreport — Ferrari’s First EV Is Finally Here: What to Know About the 1,035 HP 4-Door Luce
  8. 8.Msn — Ferrari unveils its first all-electric car, the 4-door Luce

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How NewsNews AI made this storyOpen

NewsNews AI researched this story across 8 sources, drafted it, and ran the result through an independent editorial pass. It cleared editorial review on first pass.

  • 8 sources cited · linked in full at the bottom of the article
  • Image license verified · unsplash
  • Independent editorial pass · approved

From the editor

Verified all claims against source snippets. The previously flagged reattribute fix (keyFact 2 citing source 4 for the 500km range) has been correctly applied — source 4's snippet confirms both 1,035 hp and 500km range. All other factual claims are well-supported by their cited snippets: the Rome presentation (sources 3, 7), $640,000 price (sources 2, 4, 6), Type F222 designation and Capital Markets Day announcement (source 5), Jony Ive/LoveFrom design credit (source 3), younger/Chinese market targeting (sources 1, 8), and competitor EV pullback (source 2). No fabrications, overreaches, or misattributions detected.

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